honegger.

Sträbe is a platform aimed at professionals in the retail industry. Through Strabe you can find and get in touch with other professionals, draw inspiration for different projects and build a community of specialists from which to nurture, develop synergies and expand your network of contacts.

Client
Sträbe
Year

2022

Role
  • UX Lead
  • Front-End Development
test image

Strategy. Research. Design. Branding.

The product design strategy begins with the design of an MVP with which you can gather relevant information to improve the product throughout the next stages. The definition and conceptualization of the product MVP starts with the research stage, including workshops with stakeholders, an in-depth analysis of the sector and its context, analyses of users and their needs through interviews, and validations and tests with users and influencers in the sector. The insights obtained during this process of research and analysis carve out the roadmap for product development, the definition and refinement of the features and the usability, as well as the definition and development of the product branding.

test image test image

Curated content.

During the research process we detected that, both for the stakeholders and the different types of platform users, the quality of the contents was the key to the product. Therefore, the Home and the featured galleries allow Strabe to curate and recommend quality content to inspire and incentivize platform users.

02.A straightforward tool to create pleasant portfolios.

Create your portfolio and share projects with this new retail community.

Portfolio and project creation in a straightforward and intuitive way.

Contents are key to generate engagement with and recurrence to the product. That is the reason why the product aims at facilitating the creation and publication of portfolios and projects for users. The goal is to create a straightforward and intuitive project editor to incentivize its use, creating a system of edition completely flexible which can adapt to the publication needs of all users and projects.

Test Title

Contents are key to generate engagement with and recurrence to the product. That is the reason why the product aims at facilitating the creation and publication of portfolios and projects for users. The goal is to create a straightforward and intuitive project editor to incentivize its use, creating a system of edition completely flexible which can adapt to the publication needs of all users and projects.

test image

Sträbe.

Example Project stolen by plastic

  • UX Lead

honegger.

Main System for everything in the daily business.

  • UX Lead
  • Assistant Project Lead

VacMe.

Main System for everything in the daily business.

  • UX Lead
  • Assistant Project Lead

Swiss Football League.

Main System for everything in the daily business.

  • UX Lead
  • Assistant Project Lead